Cookies
Animated banner. Press ESCAPE to pause.

1. Introduction

The website hemtex.com is operated by Hemtex AB, company registration number 556132-7056, Prognosgatan 22, 506 64 Borås, Sweden (hereinafter referred to as “Hemtex” or “we”).

This website uses cookies to understand how users interact with the website and related services, as well as to adapt the website to your needs. Hemtex is responsible for the cookies stored on the device you use, regardless of whether you access hemtex.com via a smartphone, computer, or another device.

2. What is a cookie?

A cookie, also known as an information file, is a small text file stored on your device when you visit a website.

The information stored by a cookie depends on the type of cookie and your user behavior. A detailed overview of the cookies used by Hemtex can be found at the bottom of this page.

Cookies can serve different purposes. In section 6 (“For what purposes does Hemtex use cookies?”), we explain exactly how Hemtex uses cookies.

The storage duration of cookies may also vary — however, no cookie is stored for longer than two years. The specific duration can also be found in the cookie list at the bottom of the page.

You have the option to reject the use of cookies on hemtex.com. You can do this via the “Cookie Settings” button, where you can individually adjust your preferences. Please note that rejecting cookies may limit the functionality of the website.

3. Why do we use cookies on hemtex.com?

Hemtex uses cookies to understand how users interact with the website and the services offered. Cookies allow us to optimize content and functionality for you. The use of cookies generally requires your consent.

For certain cookies considered necessary for the operation of hemtex.com, no consent is required. These so-called “necessary cookies” are automatically set when visiting the website.

Hemtex also uses cookies for marketing and analytics purposes. These are only set if you have given prior consent. More information can be found in section 6.

Cookies help, among other things, to maintain your session so that you do not have to log in again every time you change pages. They also ensure that products remain saved in your shopping cart.

We use two main types of cookies:

  • Persistent cookies: These remain on your device even after you leave the website.
  • Session cookies: These are deleted as soon as you end your session.

In addition, there are two origin types:

  • First-party cookies: Set directly by hemtex.com.
  • Third-party cookies: Set by external service providers such as advertising networks or analytics tools.

You can delete cookies at any time through your browser settings. Please note that this must be done separately for each browser and device.

4. Consent

Without your explicit consent, only necessary cookies will be set. In addition, Hemtex only sets cookies based on your voluntary, informed, and explicit consent.

You can individually adjust your consent for certain categories such as analytics, functionality, or marketing cookies. Any consent given can be withdrawn at any time.

If you withdraw your consent, the relevant cookies will no longer be used and, if they were stored solely based on consent, they will be deleted.

You can adjust your cookie settings at any time here: [Cookie Settings]

A withdrawal only applies for the future. The legality of processing carried out before the withdrawal remains unaffected. Please note that if you do not consent, the usability and functionality of hemtex.com may be limited.

5. What information can a cookie store?

The cookies used by Hemtex may store the following data, among other things: your IP address, internet service provider, browser type, operating system, pages visited on hemtex.com, as well as the date and time of your visit.

6. For what purposes does Hemtex use cookies?

We use cookies on hemtex.com for various purposes. Below you will find an overview of these purposes and what they mean for you as a user.

6.1 Necessary Cookies

Website functionality cookies: These cookies are necessary for the hemtex.com website to function. They are set without consent and are required for you to use our website. They enable basic functions such as saving privacy preferences, logging in, or filling out forms.

Security cookies: These necessary cookies ensure the secure use of the website and protect against fraud or misuse.

6.2 Functionality

Functionality cookies enable enhanced features and a better user experience. They are set either by Hemtex or by third parties whose services are integrated into our website. Without these cookies, some parts of the website may not function properly.

Types of functionality cookies:

  • Consent management: Stores whether you have accepted cookies or not.
  • Session creation and maintenance: Recognizes that you are logged in and stores, for example, your shopping cart contents.
  • Server routing: Technical cookies used for server load balancing.
  • Customer service chat: Enables the use of the chat tool on the website.

6.3 Website Analytics

Analytics cookies help us understand how visitors use our website. They collect data regarding traffic on hemtex.com and help us improve the website. Without these cookies, your visits will not be included in our statistics.

We primarily use Google Analytics. The cookies collect information anonymously; however, in exceptional cases it may be possible to indirectly identify individuals. The cookies are automatically deleted after 24 months if no new visit occurs.

More information about Google’s use of cookies can be found on their website.

6.4 Marketing

Marketing cookies show you advertising based on your browsing behavior on hemtex.com. They are only set with your consent.

Types of marketing cookies:

  • Targeted advertising (“Targeting”): Third-party cookies (e.g. from Google) that display advertising tailored to your interests on other websites.
  • Social media: Enables the sharing of content and may create an interest profile based on your browsing behavior. Without these cookies, some social media functions may not work.

7. Managing Cookies

You can adjust your cookie settings at any time under [Cookie Settings].

8. Where can I get more information?

If you have questions regarding Hemtex’s use of cookies, you can contact us:

List of Cookies

A complete list of the cookies used, their purposes, providers, and storage duration can be found in the cookie banner under [Cookie Settings].

Since 1937, we at Hemtex have been working hard to make homes in the Nordic countries even more comfortable. This has made us the leading retail chain for home textiles in Northern Europe. With 270 stores in Norway, Sweden, Finland, and Estonia, as well as our online shop, we work with great passion to give your home an extra dose of Scandinavian living with small changes. Whether it's blankets, pillows, throws, bed linen, towels, tablecloths, napkins, curtains, or kitchen accessories – with us you'll find everything you need to make your home a place where you can relax and be yourself. We may make a mistake. Prices, availability, and delivery times are subject to change. We accept no liability for typographical, technical, or content errors on our website.