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Act with the Heart – Our Approach to Sustainability
Our Commitment
As one of the largest home and textile retailers in the Nordics (and now also launching in Germany/EU), we recognize our responsibility.
Whether you're a customer, partner, or employee, you can trust that we’re working to:
- Ensure decent working conditions throughout our value chain
- Protect the environment
- Deliver safe, high-quality products
Clear Standards
We set high expectations for working conditions, environmental care, and product safety, both in our own operations and with our suppliers.
To uphold these standards, we rely on:
- Close collaboration with suppliers
- Well-defined routines and internal controls
- Third-party certifications and independent audits
This ensures that what we sell meets our requirements, as well as your expectations.
Change takes time, and it takes all of us. One of the changes we’ve made recently is retiring the Act with the Heart symbol from our products.
Since 2016, customers have seen the logo in stores and online, but with new EU regulations, a stronger focus on third-party certifications, and our commitment to avoiding greenwashing, we’ve removed it from all surfaces. The symbol served its purpose, but now we’re taking the next step. If you're looking for products with sustainability features, just keep an eye out for the recognized certifications we present here.
Our Value Chain: Connected, Committed, and Collaborative
From our stores and warehouses to the products we offer, we are directly responsible for the operations that bring us closer to our customers. But much of our environmental and social footprint lies further upstream; primarily in the Asia-Pacific region, where we collaborate closely with trusted suppliers and production partners. While we do not own any factories ourselves, we take shared responsibility seriously.
That is why we focus on long-term partnerships built on transparency, respect, and shared sustainability goals. By working closely with our suppliers, we support improvements where they matter most, whether it is working conditions, resource use, or responsible sourcing.
Guided by our annual Double Materiality Assessment and a strong ESG (Environment, Social, Governance) focus, we take a holistic approach to understanding where we can reduce risks, unlock opportunities, and make a positive impact across the entire value chain.
Responsible Due Diligence
Our due diligence process follows international guidelines and includes:
Double Materiality Assessments
We assess how our business impacts people, the environment and how external risks could affect us. This helps us focus on what matters most.
Measurable Goals & Policies
We set clear targets, take action, and update our policies in line with evolving sustainability standards and regulations, including new human rights and environmental due diligence laws.
Transparency & Traceability
We are committed to being open about our progress. You can read more in our sustainability reports and policy documents.
Strategic Climate Targets to 2045
We have set bold, science-backed goals to cut greenhouse gas emissions across our entire business. Validated by the Science Based Targets initiative (SBTi), our commitment is to reduce emissions by 50% by 2030 and 90% by 2045.
This aligns with the Paris Agreement to limit global warming to 1.5 °C. Using 2020 as our baseline year, when emissions totaled 181,145 tonnes of CO2, we are tracking progress year by year.
By 2030, we aim to cut that figure in half, down to just over 90,000 tonnes. And we are not just focused on total emissions: we are looking at the impact per product too. Compared to 2020, we’ve reduced emissions per item received by 37% in 2024, an improvement from 34 % the previous year.
A big part of this progress comes from switching to renewable energy. Today, all electricity we directly purchase is backed by hydroelectric guarantees of origin; lowering emissions from our operations and moving us closer to our long-term climate goals. Read more here.